Branded Campaigns are Not Lead Gen. Stop Treating Them That Way
Branded campaigns (i.e. targeting your brand and product names on search) are not lead gen campaigns. Branded campaigns are defensive campaigns. Their purpose is to push
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Branded campaigns (i.e. targeting your brand and product names on search) are not lead gen campaigns. Branded campaigns are defensive campaigns. Their purpose is to push
Read more ›With the roll-out of Universal App Campaigns (UAC) on the Google Network, the routine of micro-managing ad accounts has taken its first gut punch. With the
Read more ›5 Months Ago…. Oh Ads Manager, I replaced you with Power Editor a long, long time ago. The only thing I found you useful for was
Read more ›February is upon us, and digital marketing love is in the air! There never seems to be a shortage of news and changes pertaining to how
Read more ›We had a problem. A client’s best performing campaign targeting competitor keywords hit the skids. Impressions tanked, and despite increasing bids and improving position, we could
Read more ›Is your B2B company ready to test Instagram ads this year? At Obility, we are creating integrated social strategies for our B2B clients that now include
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