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Generative AI in B2B SEO: The Impact & Tips for Success

The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible

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Infographic – Social Media Ad Copy Character Limit Best Practice

When it comes to ad copy, bigger is not always better. A 2015 Microsoft study found that the attention span of a human is now 8

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LinkedIn Campaign Groups – What Are They Good For?

LinkedIn Campaign Groups are an odd duck. None of the other major ad networks utilize campaign groups, and their existence may signal Microsoft is not a

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We Want Examples

Great Lead Gen Content Invoca: Emotion Wins: What Customers Expect in the Age of AI Fountain: The Ultimate Benchmarks Report Marketo: The Definitive Guide to Social

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Bing Ads Goes B2B

Since Microsoft’s LinkedIn acquisition, B2B marketers have been waiting patiently to be able to leverage LinkedIn’s company and user data on Bing Ads, and the time

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SDRs Stop Randomly Requesting Prospects on LinkedIn – Problem Tactics Part 2

Have no idea what I am talking about? Read Part 1 here. Tons of people connect with prospects via LinkedIn and successfully convert leads into prospects

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Are You Still Calling Them eBooks?

We’ve all been there. You’re finalizing an ebook for publication, and suddenly you realize you’re not sure if ebook is one word or two hyphenated words

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