Generative Engine Optimization (GEO) Certification Resources

AI is rapidly changing the search engine landscape. The solution is to leverage Generative Engine Optimization (GEO), a sophisticated new strategy for boosting digital visibility.

Get a comprehensive understanding of GEO through our free educational resources, then take our quiz to get GEO certified!

Module 1: What is Generative Engine Optimization (GEO) and How Does it Work?

Remember when Google was the only game in town for finding anything online? The tech giant dominated...

Module 2: SEO vs GEO - Similarities and Differences

For over 30 years, Search Engine Optimization (SEO) has helped websites rank by using a combination of...

Module 3: AI-Powered Search Engines: What Are They and How They Work

AI Search Engines and Their Marketing Relevance There are 5.56 billion active users on the internet right...

Module 4: Applying Generative Engine Optimization Best Practices

At we’ve seen in the previous modules, we’re at the start of a dramatic overhaul in how people search...

Module 5: What GEO KPIs Should You Focus On to Measure GEO Success?

SEO is evolving into something new. Generative Engine Optimization (GEO) is changing the way businesses...