User Interface (UI) and User Experience (UX) get thrown around synonymously, but they aren’t one in the same. The UI is what would make a user experience something on the website. The interface is literally the elements on the page that create that experience. The UX is a byproduct of the UI. Each of these […]
This Summer I had the opportunity to go to MozCon for the second year in a row. Yes, the conference was a few months ago, but hey at least I got to this eventually! Last year I wrote about my B2B SEO takeaways from MozCon, and while there were some more actionable SEO tips this […]
Screaming Frog is every SEO’s best friend. It’s very user-friendly but we can sometimes miss the deeper features that can make our life so much easier. Here are four features I wish I had known about when I first started working in SEO. I. Identify Links Pointing to 404s 404s are a recurring […]
How can you use Google Search to get the results you are looking for? I am an SEO, I take search for granted. But whether it’s my parents, my friends, my wife or even the Paid Social department, I’ve realized people don’t search in the nominal way (that’s the nice way of putting it, these […]
Monitoring your keyword rankings is an important way to measure the success of your SEO efforts over time. While traditional keyword rank tracking tools do a good job of showing individual rank improvements and losses, they don’t give you the whole picture. Moving from position ten to five is a lot more valuable for a […]
If you’re actively optimizing your website for SEO and running PPC campaigns, you might have noticed that an increase or a decrease in paid spend can influence your organic performance and cause a similar increase or decrease in traffic, click-through-rate, and conversions. In this blog post, we will dive into the relationship between SEO and […]