In the world of B2B software companies, digital marketing has become an essential component of their overall growth strategy. It allows businesses to reach their target audience, build brand awareness, and generate leads. However, amidst all the marketing tactics and strategies, the significance of user experience (UX) and user interface (UI) design often goes […]
In the competitive landscape of B2B SaaS, a well-executed content strategy can be the difference between MQLs and unqualified traffic. Because implementing a successful SaaS content strategy requires careful planning and execution, Obility will explore 5 key steps to help you create and implement an effective content strategy for your SaaS company. #1: […]
As the B2B landscape continues to evolve, it is essential for companies to stay ahead of the curve with their marketing strategies if they want to reach their target audiences, grow their market share, and build trust. In this B2B SaaS marketing guide, Obility shares its philosophy and approach to B2B SaaS marketing, from […]
Most companies will go through a rebranding at some point during their lives, whether it’s rebranding a product or solution, or the entire website. A common concern during a rebranding is the impact on SEO performance, for good reasons. Prospective customers will need time to familiarize themselves with the new product or brand name. Major […]
What’s the difference between subdirectories and subdomains? Subdomains organize your website into separate but related categories to your root domain and are treated as separate websites by search engines. Subdirectories allow you to organize closely related topics under your main (root) domain. Subdomains Subdomain Blog Structure: blog.yourdomain.com A subdomain exists outside of the main domain. […]
Brand keywords are often associated with paid search efforts, but many SEO specialists and marketing teams can overlook the benefits of an organic brand keyword strategy. While paid efforts tend to drive more branded traffic, having a strong organic brand presence will be important on quarter’s where money is tight. If you are noticing a […]