Today’s the day you present your shiniest new piece of content to your client. You’ve done your research, targeted some great keywords, designed the user journey and it fills a gap in your funnel. You’re sure that it’s going to bring in at least a couple hundred organic visitors a month, more if you’re lucky. […]
In this final installation of Obility’s Digital Trends before making way into the new year, we’ll explore the latest from Google, AdWords, and Facebook as some final points of consideration for your 2018 campaign planning. Make your lists, and check them twice! Google More Snippet to Love Summary: Breaking News! Google officially increased meta […]
Q4 started off with a bang this October with many updates from AdWords. In this month’s Digital Trends we will cover the latest from Google, as well as the latest from LinkedIn. This is perfect timing to help with and get started on your 2018 campaign planning! AdWords Google Daily Budget Update and […]
I want to tell you a love story. This story is about how your Product Marketing team loves your SEO team and the SEO team loves them right back. Your product marketing team gets along great with your SEO team and they never have contradictory recommendations. Product launches come off swimmingly and on time. […]
September closes out Q3 for most B2B companies which gets us thinking about our goals for Q4 and ultimately 2018. With B2B marketing consistently changing due to new technology, we want to start you off with an article from LinkedIn to inspire your 2018 goal planning. B2B Marketing Trends 7 Key Trends Determining the […]
October is upon us, and in preparation for the spookiest time of year, we would like to start off our month with a tale of warning with flashlight in hand: The Google Penalties. [Insert lightning sound effects, wolf howls, and off-tune organ melody] Your Time is Ticking for the HTTP – HTTPS Jump Most […]