Massively Higher Conversion Rate Obility recently compared client campaign performance versus the industry benchmark for B2B companies. In no surprise, Obility clients’ campaigns significantly outperform standard B2B paid search campaigns. But, not all campaigns are the same. Obility intentionally separates and categorizes campaigns as part of its TACO strategy. In this post, we dig into […]
Have you ever wondered how your AdWords account stacks up against the competition? Seeing month-over-month improvements is great, but if you don’t know how you are performing relative to your competitors, you can’t see where you stand in the market. Wordstream recently released a report containing benchmark AdWords performance broken down by industry. To make […]
The number 93 is haunting. 93% is the average number of visitors you lose in your paid search and social campaigns due to gating content. Surely, we can do better. With lead gen campaigns, we have been willing to trade over 90% of our traffic, traffic we paid for, in exchange for the ability to […]
Full Speed Ahead: Mobile Obility cautiously entered mobile paid search. Google initially pressed the mobile issue with Enhanced Campaigns back in 2013, and Obility responded by limiting spend on mobile search campaigns, ensuring our clients focused on paid search campaigns that best generated opportunity and revenue. Obility recognized gated white papers and webinars – staples […]
On February 19th, SearchEngineLand confirmed Google will stop showing right-hand column paid search ads. In addition, they are going to sometimes show up to four paid ads in the top section of the SERP. Although this announcement comes as a shock to many advertisers, it’s not altogether surprising given Google’s public acknowledgement of moving toward […]
I’m not going to lie, I’m getting tired of hearing about the removal of the right-side (right-rail) ads from the Google SERP – mostly because I’m not that concerned and I think this is a positive change that will benefit both Googlers [searchers] and advertisers alike. Going straight to the source, a quick Google search […]