With summer coming to a close, August was busy with rollouts focusing on the mobile user. Whether you’re passing time at the airport en route to your beach vacation, or cooling off in the AC, Google has been working on updates that will make you more likely to click an ad while on your phone. […]
In the “B2B Marketer’s Guide to Lead Generation Using Competitor Targeting”, our President & CEO Mike N reviewed a handful of ways we get in front of highly qualified prospects using competitor targeting. As Mike mentioned, competitor targeting is extremely effective because it allows us to get in front of prospects who are further down […]
Blog post co-authored by Max Hoffman and Mike Nierengarten Google’s latest announcement “Close variants now connects more people with what they’re looking for” is just another step in Google’s continued land grab for advertisers’ cash. Mike previously wrote about Google essentially ending phrase and exact match in Google’s Slap in the Face. Google’s most recent […]
Wasted spend is infuriating. No one enjoys opening up a search terms report and seeing hundreds of dollars spent on irrelevant keywords. Who knew so many folks were searching for “u pull it software” when you set out targeting “IT software”? While regularly reviewing search term reports at the keyword level will help address much […]