It has been a tumultuous year for SEOs as they scramble to understand the future of search. With the rollout of AI search tools like ChatGPT and Perplexity, AI overviews, and unrelenting algorithm updates, it has taken some time to truly parse out the data and understand specific impact. Here we have broken down the […]
You may not think that calls to actions are an important part of driving conversions. The truth is, the product does not always speak for itself and a compelling CTA could be the difference between a lead won or a lead lost. Call to action can seem overwhelming. Where do they go on my website? […]
Brand keywords are often associated with paid search efforts, but many SEO specialists and marketing teams can overlook the benefits of an organic brand keyword strategy. While paid efforts tend to drive more branded traffic, having a strong organic brand presence will be important on quarter’s where money is tight. If you are noticing a […]
In August of 2021, SEO’s everywhere were sent into a panic as they noticed Google had rewritten title tags for pages in some search results. Google had seemingly taken these pages H1 tag and used them as the title. Google has been busy this summer when it comes to core algorithm updates. Between the […]
Migrating to a new site can be stressful, especially for a B2B company’s SEO team who has put an insurmountable amount of effort into building domain authority, ranking for keywords and developing great content. B2B spends weeks and even months cultivating a relationship with a customer until they are ready to buy. Disrupting […]
As companies scramble to cut costs amidst the impending recession due to COVID-19, many businesses find their marketing budget on the chopping block. However, investing in your SEO strategy during this pandemic could be beneficial to both your organization and your prospects. If you choose to slice your marketing budget, affecting SEO, then you will […]