• Understanding the Correlation Between PPC and SEO in the B2B Space

    If you’re actively optimizing your website for SEO and running PPC campaigns, you might have noticed that an increase or a decrease in paid spend can influence your organic performance and cause a similar increase or decrease in traffic, click-through-rate, and conversions. In this blog post, we will dive into the relationship between SEO and […]

  • 3 Ways to Track Pardot Conversions in Google Analytics

    Tracking conversions that happen on Pardot forms can be difficult, especially if your forms live in an iframe. In this blog post we will walk through 3 different ways to track Pardot conversions in Google Analytics: Tracking conversions on a Thank You Page (internal or external) Tracking conversions on a submit button on the form […]

  • 4 Steps to Optimizing Your Customer Journey with SEO

    This past October I got the chance to speak at Obility’s B2B marketing conference, Marketing Loves Sales. The theme this year was “Customer Journey”, something the digital marketing industry has been talking about for quite a while, but mostly when discussing paid search and paid social. Since organic leads aren’t usually tracked in MAPS and […]

  • B2B SEO Benchmarks for Obility’s Clients in 2017

    Finding SEO benchmarks to measure your organization’s performance against can be tricky. Especially for B2B companies, as most metrics are gathered from B2C websites. In addition, SEO benchmarks tend to focus solely on organic traffic and conversion rate. A well-rounded B2B SEO strategy has to take into account the longer B2B sales cycle and focus […]

  • Which Content Audit Tool can Replace Moz Content?

    Last week Moz announced a shift back to core SEO efforts, hence retiring Moz Content and Followerwonk. Several organizations have used Moz Content to audit their content, track a site performance and search popular content and are looking for a replacement. Below are some of Obility’s favorite content tools to replace Moz Content.   MarketMuse […]

  • Top 10 SEO Quick Wins for Any Website

    Not all SEO-projects are resource-heavy and time-consuming optimizations. Sometimes small SEO quick wins can have a big impact! Move Away from PDFs. PDFs are often full of valuable information for users and a great source of content for search engines. However, PDFs are not ideal for SEO. PDFs are often a dead end, meaning users might […]