The majority of websites are dealing with duplicate content issues and too often I see recommendations such as “add unique content”. But what do you do when you have hundreds or thousands of duplicate or thin content issues? Let’s talk about efficiently addressing duplicate content errors, from bulk fixes to nitty-gritty solutions. I like to […]
A few weeks ago I got the opportunity to host a webinar about B2B SEO lead generation with Moz. During this webinar, I reviewed what makes SEO for B2B different, how to set up realistic B2B SEO goals, how to conduct keyword research for B2B businesses and create B2B-specific content, and finally, how to identify […]
Heatmap tools such as HotJar and Crazy Egg are visualization tools that allow you to have a better understanding of how users interact with your website. Analytics tools already provide information on page traffic and conversions, but heatmaps give you more visual data and a better understanding of the roadblocks that exist on your […]
If you read my last blog about Global Site Tag and Google Tag Manager you know I’m a huge GTM fan. My only gripe with GTM is that it can get a little messy, especially if you have multiple people creating tags and doing testing. A messy GTM instance can cause conflicting issues between new […]
I. What are Global Site Tag and Google Tag Manager? Global Site Tag (Gtag.js) and Google Tag Manager (GTM) are both tag management systems that support the deployment of other Google tags and allows you to track events taking place on your website. Both systems are free and can integrate with other Google […]
Screaming Frog is every SEO’s best friend. It’s very user-friendly but we can sometimes miss the deeper features that can make our life so much easier. Here are four features I wish I had known about when I first started working in SEO. I. Identify Links Pointing to 404s 404s are a recurring […]